It’s December at Bristlecone Shooting, Training & Retail Center in Lakewood, Colorado

It’s officially the holiday season and we’re so excited to celebrate with events and sales that are sure to keep the jingle in your bells all month long!  Check out everything that’s happening below and mark your calendars now – you don’t want to miss out.



Bristlecone 12 Days of Christmas Event – Friday 12/10 through Friday 12/24

This is an event that you don’t want to miss!  Every day starting on Friday 12/10, we’ll have a new deal for you in the store, so you can plan ahead and get those items you’ve been eyeing at amazing prices before the holiday.  Each deal lasts for 2 days, so that you have time to work Bristlecone into your busy schedule.  At the end of the 12 days, all the deals will be active through 12/24 – in case you missed them the first time.  Bristlecone Members have a few “bonus” days where their discounts are even deeper on featured items! Here’s the schedule:

Friday 12/10 – Saturday 12/11: Membership Deal

Get 3 extra guest passes with any new Membership purchase or renewal!  That’s a $60 value!  There’s nothing better than sharing the joy of the shooting sports with friends and family.  This deal is our most popular Membership promotion and a great way to make that happen.  Check out all the benefits of a Bristlecone Membership here and mark your calendars for the 10th and 11th!

Saturday 12/11 – Sunday 12/12: Firearms

All new firearms in store and online are on sale at great prices.  Two ways to shop – in the store and on our website 

Sunday 12/12 – Monday 12/13: Optics (Member Bonus Days)

We have a huge selection of optics in the store right now and they’re all on sale for you!  Or you can find what you’re looking for online at during these 2 days and still get a great deal.  Members, you get an extra discount on all optics that are already on sale in store during these days!

Monday 12/13 – Tuesday 12/14: Gift Cards

Get an extra $10 on us with any gift card purchase online (promo code GIFT) or in store. $50 minimum gift card purchase for the deal.  Visit our website here to purchase and send electronically!

Tuesday 12/14 – Wednesday 12/15: Apparel (Member Bonus Days)

Nothing would look better under the tree than some Bristlecone apparel.  Our shirts and hoodies come in tons of different sizes and styles – perfect for every Bristlecone fan on your list.  Members, you get an extra discount on the already on-sale apparel during these days!

Wednesday 12/15 – Thursday 12/16: Gunsmith Deal

$50 Hunting Rifle Tune-Up.  We know this is something you can use!  This deal includes a full DCOA, function and safety check, scope/sight alignment, and torque verification.  Fine print = Parts needed for repairs not included in the price.  Work requested outside the scope of this deal will be priced separately.  Firearm must be dropped off on 12/15 or 12/16, no rain checks or certificates available.


FREE installation with firearm or optic (valued over $200) purchased at Bristlecone during the 12 Days of Christmas promotion this year!  Items must be dropped off for installation on 12/15 or 12/16.  No rainchecks or certificates available.

Thursday 12/16 – Friday 12/17: AMMO!  Priced like the pandemic never happened….. 

Let’s pretend for a second (or 2 days) that it’s the holiday season in 2019!  You don’t want to miss these prices.  9MM cases for $329.99 with no purchase limits, plus all other ammo in the store at great prices.  No other discounts apply.

Friday 12/17 – Saturday 12/18: Training (Member Bonus Days)

Get $25 off any class valued at $75 or more this Friday and Saturday!  This deal is available in-store and online (use code TRAIN25).  Certificates available in-store, which make perfect gifts!  Members – your Membership training discount will be applied in addition to the $25 discount!  Help your loved ones feel safe and independent with the gift of personal defense training from Bristlecone this year.


Buy a bundle of 3 private lessons with the same instructor on 12/17 or 12/18 and get a 30-minute session with the instructor for FREE!  We have such a wide variety of classes, but sometimes one-on-one instruction better suites your needs.  Private lessons are a great way to progress across a multitude of skills at your own pace!  Member and non-Member pricing is the same on this deal.

Saturday 12/18 – Sunday 12/19: Membership Deal #2

Get a $25 gift card with any new Membership purchase or renewal!  Bristlecone Members enjoy the best club perks in the state – including reservation privileges, access to the Members lounge and neighborhood discount program, year-round deals throughout the store and more!  Check out all the Membership options here and make sure you come in on the 18th or 19th to get yours – for yourself or for the perfect gift!

Sunday 12/19 – Monday 12/20: The “KNIFE” Day of Christmas!

Huge selection of knives at lots of price “points” (see what we did there…) on sale in store and online during these two days.  These make great gifts – don’t miss out!

Monday 12/20 – Tuesday 12/21: Accessories

Right about this time, you’re probably looking for some stocking stuffers.  We’ve got them on sale for you – in store and online!  Bags, holsters, parts, cleaning kits, knives, and more.  Perfect gift ideas for the shooting sports enthusiasts in your life – at tons of price points!

Tuesday 12/21 – Wednesday 12/22: Firearms (Member Bonus Days)

All firearms on sale (again – because, why not!  We’re well stocked!) in store and online, and this time…. Members, you get an extra discount on all Smith & Wesson, FN and Staccato handguns!  


THE GRAND FINALE….. Thursday 12/23 – 12/24:  All 12 deals are ON!

That’s right – last minute shoppers, this is for you.  Come in on the 23rd or 24th and have access to all the deals during our 12 Days of Christmas promotion! *


Bristlecone Holiday Hours

Spending time with friends and family is so important around the holidays!  The Bristlecone Facility will be closing at 2PM on 12/24 and will be closed on 12/25 so that our staff can enjoy the holiday.  The Facility will also be closing early on 12/31 (4PM) and will be closed on 1/1.




*Only 1 deal per item is permitted (i.e. You can’t redeem both Membership deals on one Membership purchase).