January 2026 at Bristlecone

January at Bristlecone: Renew, Refresh, and Reload for the New Year

The holidays are behind us, the calendar has flipped, and January is when smart shooters set the tone for the year ahead. At Bristlecone, that means staying current, staying sharp, and staying ahead of what’s coming next.

Here’s what’s happening this month.

Don’t Let Your CCW Renewal Sneak Up on You

If your concealed carry permit is expiring this year, now is the time to act.

Across Colorado, CCW renewal timelines are taking longer than expected in some counties, largely due to limited fingerprinting appointment availability. Waiting until the last minute can mean gaps in carry coverage you don’t want.

Our CCW Refresher Classes are designed to make the renewal education process smooth, efficient, and stress-free. You’ll review the legal updates, refresh your defensive skills, and walk away prepared to submit your renewal with confidence.

January is the perfect time to get this checked off your list — before appointment delays turn into real problems. Our recommendation is that you start the renewal process several months before your permit is set to expire.

“Start the year dialed in” Sale – all month long

January is your month to get in gear with your personal defense goals. When you purchase a CCW or CCW refresher class this month, get 15% off defensive ammo, holsters, and other carry accessories throughout the store + an extra guest pass (a $25 value)!

A January Tradition: Gunsmith Specials

If you’ve been with us for a while, you know this one is coming.

Our January Gunsmith Special is back — If you bring our Gunsmith the name of a new customer (must be a first time Bristlecone Gunsmith customer) that you referred, who uses the Gunsmith in January, you’ll get an extra 10% off labor on your next Gunsmith job. If you’re a Member, that’s 25% off (because you already get 15% off labor every day in the Gunsmith Shop as a Member benefit!). And remember, the Gunsmiths give a 5% discount to Veterans all year round!

So, share how amazing our Gunsmith shop is with others in your circle and get paid for it!  The Gunsmith shop hours are 12-6PM Monday – Friday.

 

SHOT Show: Where the Industry Sets the Pace

January also means SHOT Show, the largest firearms industry event in the world — and yes, Bristlecone will be there.

The owners will be traveling to SHOT Show to meet directly with manufacturers, evaluate new products, and identify what’s next in firearms, training, and accessories. This isn’t about trends — it’s about making informed decisions, so Bristlecone continues to be the place to go for the latest and greatest.

When new gear hits the market this year, you’ll see the results of those meetings on our shelves, in our rental fleet, and in the experiences we offer.

Start the Year Strong

January is about preparation. Renewing what needs renewing. Fixing what needs fixing. And staying ahead of what’s coming.

As always, we’re here to help you do all three.